In the world of conversion optimalisation, hosting is often the last checkbox. And that is a pitty, because the server on which your webshop is hosted is responsable for a number of important factors. For instance, the speed of loading your productpages, finding your keywords in Google and the working of different functions in your webshop. Therefore it is important to choose for a good, reliable hosting party that offers sufficient possibilities in terms of growth.
Choosing the right hosting party
You only have to choose a hosting party if you work with an open source webshop system like for instance Woocommerce or Magento. When you choose for a hosted webshop, the hosting is already in the monthly fee. But how do you determine what suits best for your webshop? You better ask yourselve the next questions;
- How long does this hostingcompany exist?
- Does this party own his servers?
- How and when can i reach this party?
- Does this party have an own technical team, that can help you if you encounter issues?
- Can you choose from multiple packages, and is it possible to switch to another package deal during the contract?
Lots of this information can be found on the website of the hosting provider.
Good hosting is essential for online succes.
Choosing the right hosting party is very important if you want to sell your products in your own country. But if your planning ‘to go international”, it is an even greater importance to give sufficient attention to hosting.
Hosting in the target country: worth considering?
When your are planning to sell in multiple countries, it might be a wise decision to host your webshop in the target country. The shorter the distance from servers to market, the more speed you will have on your webshop. Potential client can have better and faster access to the funcionalities of your webshop. They will have a faster and better online experience which they will appreciate. Next to that it can also be good for Search Engine Optimalisation (SEO) as you offer your visitors a great customer journey.
But how do you determine if your target country is suited for local hosting? There are a few things to consider. It is for instance important to know what the costs will be, and how easily you can publish fresh content from your location. If you are dealing with a big country, maybe your should be present on more locations. How trustworthy and fast is the infrastructure of the target country? Is there a good hostingpartner availabel, who has sufficient knowledge of the local market? It can be complicated and time consuming to investigate this and to make the right decision.
E-commerce abroad: make the right choice in logistics as well.
If you have the feeling that your homemarket is saturated, that the so called crossborder e-commerce can gain you a lot of extra turnover. When you have these plans, it is extremely important that you are aware of the fact that each country has an entirely seperate market. The reason that there are not so many succesfully international webshops at this moment , is because there is no sufficient investigation in the target group, the rules, the needs and the possibilities. To create more certaincy and to be sure that you are doing business in the right way in Europe, it is wise to choose a logistic party that knows what he is doing. Kolibri Logistics can cover your whole Supply Chain, airfreight, seafreight, customs clearance and ofcourse the transport to our warehouse near Rotterdam. We offer these kind of services from every location in the world. And from our warehouse we can organise the Last Mile delivery to your clients, B2B and/or B2C.
Kolibri Logistiek is at play in the field of logistics. And we play at Champions League level! We cover your supply chain from collecting your products at location of production up to the last mile to your customers. Request a quote!
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